San Diego, Ripe in Retail
ART San Diego
ART San Diego 2010 (formerly Beyond the Border International Contemporary Art Fair), sponsored by UBS Financial Services in San Diego, will be held September 2–5, 2010, at the Hilton San Diego Bayfront Hotel. More than 50 galleries will showcase paintings, sculptures, drawings, prints, photographs, videos, and cutting-edge multimedia artworks. The Fair includes a VIP Opening Night, distinguished guest speakers, luxury brand displays, citywide cultural programs, and exclusive wine and food events.
In an effort to further strengthen the curatorial vision of the fair, ART San Diego has appointed a new curatorial director, Marcela Quiroz Luna, and a strong Curatorial Advisory Committee, comprised of collectors, curators, appraisers, and conservators. 2010 Spotlight Artists include: Larry Bell represented by Beyond the Border Gallery and Scott White Contemporary, Amy Casey represented by Michael Resenthal Gallery, Manuel Cerda represented by Galeria Enrique Guerrero, Hugo Lugo represented by Ginocchio Galeria, Sebastiao Salgado represented by Peter Fetterman Gallery, Keiko Sugiyama represented by Fine Art Consultancy LTD, Mark Licari represented by Honor Fraser Gallery, Hernan Cedola represented by KBJ Arte Contemporaneo and the 2010 San Diego Art Prize Recipients: David Adey, Gail Roberts and the de la Torre Brothers.
“The experience last year proved that there is a strong appetite for this type of event in San Diego,” states Ann Berchtold, Founder and Executive Director. “Our move downtown allows a closer relationship with Mexico and opens up unlimited collaborative program opportunities with downtown art organizations and institutions.” Last year the fair drew audiences from North County San Diego, Orange County, Palm Springs, and Mexico. More than 2,500 collectors attended the fair’s debut in 2009 and over 70 percent of the galleries who attended reported strong sales. Consequently the fair has swelled from 30-some dealers in 2009 to an anticipated 53 galleries in 2010. San Diego is one of the wealthiest cities in the country with Rancho Santa Fe ranked by Census as the richest community in the nation. Labor Day weekend draws record crowds to San Diego. We anticipate over 5,000 collectors in 2010.


