RTESANTANDER, in last year and coin­cid­ing with its twen­ti­eth anniver­sary, changed its for­mat to seek, in essence, more lex­i­bil­ity, bet­ter man­age­ment of avail­able resources, more dynamic, and win in acces­si­bil­ity, and efficiency.

Our inten­tion in this twenty first edi­tion to be held between 18 and 22 July 2012 in the San­tander Con­gress an Exhi­bi­tion Hall, is to con­tinue with this for­mat change and devel­op­ment scheme, with the enthu­si­asm of the first days.

This is a Fes­ti­val of Projects. A more spe­cial­ized Fair in which the work of dif­fer­ent artists and gal­leries that exhibit get pres­ence and promi­nence. Each gallery will have a booth for free that will present a pro­gram based on a ONE PROJECT. ARTESANTANDER will take place exclu­sively on the top floor of the exhi­bi­tion cen­ter, will con­sist of 42 stands, in an open space clear and acces­si­ble to the con­tents presented.

The projects will first have been eval­u­ated by the selec­tion com­mit­tee. This year it is com­posed by: Javier Hon­to­ria, art critic and inde­pen­dent cura­tor. Respon­si­ble for the inter­na­tional exhi­bi­tion sec­tion www.elcultural.es; Elena Voz­me­di­ano, art critic, writes weekly since 1998 in El Cul­tural in the news­pa­per El Mundo. She was Pres­i­dent of the Insti­tute of Con­tem­po­rary Art between 2008 and 2011, and Juan Silió, direc­tor of the gallery of the same name. He is cur­rently the Pres­i­dent of the Asso­ci­a­tion of Con­tem­po­rary Art gal­leries of Cantabria (Spain).

The com­mit­tee will select the projects based on their qual­ity and shall give the invi­ta­tion to assist gal­leries and project selected.

Pro­gram Col­lec­tors is main­tained, from this time encour­ag­ing the pres­ence of respon­s­ables of muse­ums, art cen­ters and col­lec­tions with the inten­tion of becom­ing a ARTESANTANDER obser­va­tory pro­pos­als, a “hotbed” of artists acces­si­ble to the most respon­s­ables of con­tem­po­rary art nation­ally and internationally.

More­over, the suc­cess­ful pro­gramme Urban Visions, art on the street, is kept as a pub­lic­ity of the Fair itself abroad and at the same time, as a cul­tural ref­er­ence for excel­lence in the sum­mer for cit­i­zens who are in San­tander in the dates of the Fair.

Change for the bet­ter, improved to be more effi­cient and com­pet­i­tive, be more effi­cient and com­pet­i­tive to bet­ter suit the needs of present and future is the challenge.

Arte­san­tander 2012
C/ San Fer­nando 58 Esc. Dcha. Puerta 7
39010 San­tander
Spain
www.artesantander.com
July 18 — 22